Business

Celebrity Pregnancy Is Big Business

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Elizabeth Gress, a Los Angeles hairdresser who had multiple miscarriages and lost her baby seven weeks after it was born, said there was no “certain” date that could be announced. She is in the middle of a pregnancy and said, “This time we’ve decided we’re just going to celebrate every damn day.”

In situations involving childbirth complications, breastfeeding difficulties, perinatal mood and anxiety disorders, or bladder leakage, celebrities now seem more inclined to share in the hopes that their openness might help someone else.

“If they are doing a public service or think they are talking about a product, there are women who will benefit from that message, whether it is paid or not,” said Dr. Cramer.

It is believed that sharing will also benefit the author, which Ms. Mollen has questioned. “The more of us we give away, the more we get rewarded for it, and that’s a slippery slope,” she said. “It’s all performance, even what you say, ‘This is real. This is my real life. ‘”

In April, Ms. Lawrence welcomed her baby with her partner Philip Payne, a music manager. When her followers wanted to know about her water birth at home, she shared a video of it. It seemed important, she said.

Now she’s not so sure if she should post everything on Instagram. “The goal is to have more control over my life, my future and my career,” she said. “It feels unstable to be so dependent on social media.”

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