Finance

Forget About a Gym. These People Pay Thousands for Personalized Workouts.

forget-about-a-gym-these-people-pay-thousands-for-personalized-workouts

“Now it’s an option,” he said. “You are willing to pay a premium to have me come to your home.”

On behalf of his guardian, Mr Rakofsky manages his clients’ complete fitness and diet plans and spends up to two hours a day with them, either in person or virtually. He also still maintains a list of customers who pay his $ 300 hourly rate.

Both groups, he said, are better prepared for a winter of socially distant indoor exercise. “You ordered the equipment and you have the online platforms,” ​​he said. “You took the necessary steps to be prepared.”

The cost of this equipment is significant. People have come to expensive home fitness products with a recorded or livestream component. Peloton, the company that sells a spin bike for over $ 2,000 and charges $ 39 a month for courses, is possibly the most famous. It reportedly doubled its sales during the pandemic.

But it wasn’t alone. Liteboxer, which is about boxing what Peloton means to spinning, accelerated the completion of a boxing machine that uses 250 LED lights to guide a user through a boxing workout. The machine costs $ 1,495, on top of a monthly subscription fee of $ 29 for coaching.

Seth Medalie, an avid golfer who owns a financial services company, has typically worked in his Boston suburb since the pandemic. He bought a liteboxer three months ago and uses it to relieve stress at the end of most days.

“Before the pandemic, I worked out in my gym three times a week,” Medalie said. “During the pandemic, as I am at home and train every day, I was getting bored with my training.”

Now, he said, he looks forward to boxing after work. “If you can dance around and hit something in the privacy of your own home, it’s fun,” he said.

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