Rock Hall of Fame Reveals Plan for Expansion


The Rock & Roll Hall of Fame and Cleveland Museum on Friday released $ 100 million worth of renovation and expansion designs that would add a third of the museum’s footprint and dramatically complement the original IM Pei building.

Rock Hall announced that PAU architects will be leading the project, which will bring 50,000 square feet of program space and a new tape cover overlooking the shores of Lake Erie. The triangular addition resembles a guitar pick cut into the base of the original waterfront pyramid that opened in 1995.

Vishaan Chakrabarti, founder and creative director of the architecture firm, will oversee the expansion with support from other design firms such as Cooper Robertson, James Corner Field Operations and L’Observatoire International.

“Our theme for the project is collision,” said Chakrabarti, who also serves as dean for the College of Environmental Design at the University of California at Berkeley. He said the new design has a sense of grit that is in line with the rock and roll rebellion.

The desire to create a campus around the Rock Hall arose about five years ago, said President and CEO Greg Harris. The hall hoped to create space for exhibitions and events, as well as offices with a view of the water.

“We wanted to do shows like the David Bowie Show at the Brooklyn Museum, but we just didn’t have a place,” Harris said. “We want to give our audience the huge wow moment that you would expect from a place of our size.”

The museum had originally launched a $ 55 million capital campaign for renovations, but the expansion nearly doubled the financial cost to a total of $ 100 million. With the help of trustees, the Rock Hall has raised $ 73 million.

PAU was selected because it is one of the best architecture firms in the world, said Paul Clark, chairman of the museum’s board of directors. “Your experience will be crucial as we advance our vision of improving Rock Hall,” he said.

It’s been a difficult year for Rock Hall, which relies heavily on participation in tickets. The coronavirus pandemic weighed $ 14 million on revenue, and the museum had to lay off nearly 50 employees.