The Bouquet Farm blooms in the Fraser Valley
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“People think who doesn’t want to start a flower farm? Until you start one, ”says English, citing the popularity of flower growers’ social media accounts like Floret Flowers in Washington as a frequent source of inspiration for people interested in getting into the industry.
During the holidays, growers and florists often work around the clock. The flower auctions start at 6 a.m.
“If you’re not an early riser and don’t start early, it’s difficult,” says English.
There is also an immediacy in the flower industry that is absent in many other consumer stores. Due to the delicate nature of working with live flowers, arrangements cannot be made weeks before planned demand peaks or for large orders. The work is also physically arduous, with a lot of heavy lifting. Perhaps the biggest wake-up call for new industrial entrepreneurs, the seasoned veteran says, revolves around how volatile the flower industry can be.
“It’s like going on the stock exchange,” says English. “And that’s how it works with the flower market. It’s supply and demand. “
Fortunately, her vast experience in the industry has helped her plan the best and worst of times, she says.
“I generally know when the ups and downs will come. And you learn how to recover from an off-season, ”says English. The Bouquet Farm in Yarrow has a curated collection of boutique items that are also offered to buyers.
Despite the ups and downs in the industry, English admits that her chosen field is one she never tires of. Creating flowers for people’s celebrations – and even for their worries – is a constant source of emotion that adds something special to the industry professional.
“You can celebrate with people,” says English. “It never gets really old for me.”